Google and Microsoft hit by slowing economy

Google and Microsoft hit by slowing economy


Sales at the tech giants Alphabet and Microsoft have slowed sharply, adding to fears of a downturn  within the  economy.

Alphabet, which owns Google and YouTube, said sales rose just 6%  within the  three months to September, to $69bn, as firms cut their advertising budgets.

It marked the US firm's weakest quarterly growth in nearly a decade outside of  the beginning  of the pandemic.

Microsoft meanwhile said demand for its computers and other technology had weakened.

Its sales rose by 11% to $50.1bn, marking its slowest revenue growth in five years.

Consumers and businesses  round the  world are cutting back as prices rise and interest rates go up, fuelling fears of  a worldwide  recession.

A strong US dollar has also hurt American multinationals, making it  costlier  to sell products abroad.


Profits at Alphabet dropped nearly 30% to $13.9bn  within the  quarter, as YouTube ad revenues declined for  the primary  time since the firm started to report them publicly.

Sales growth at the firm has slowed for five consecutive quarters.

Boss Sundar Pichai said that Alphabet was "sharpening" its focus and "being  aware of  the economic environment".

"When Google stumbles,  it is a  bad omen for digital advertising at large," said Evelyn Mitchell, principal analyst at Insider Intelligence, noting that Google's core website has  within the  past been more resilient to ad spending downturns than social media sites like Facebook or Snap.

"This disappointing quarter for Google signifies  adversity  ahead if market conditions continue to deteriorate."


Microsoft said it expected demand for its PC and cloud computing technology to continue falling this year as business customers  reduce .

Sales in its Xbox  computer game  business have also slumped.

Big tech firms saw their sales jump  within the  pandemic as locked-down consumers and workers came to rely more on their technology. But the sector's fortunes look bleaker  within the  current climate.

In recent months, Alphabet has said  it had been  slowing hiring, while Microsoft has cut jobs.

Many other tech companies have decided  to get  off staff, including Netflix and Twitter, or slow the pace of recruitment,  like  social media platform Snap.

Shares in both Alphabet and Microsoft fell sharply in after-hours trading on Tuesday.

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