Ecosia and Qwant Partner to Build Independent European Search Index to Counter US Tech Dominance
Overview: European search engines Ecosia and Qwant have announced a partnership aimed at challenging the search engine dominance of US tech giants Google and Microsoft. This collaboration, called the European Search Perspective (EUSP), seeks to create an independent European search index. The joint venture plans to launch improved search services in French and German, starting in France in early 2025.
Background and Goals:
- Ecosia (Germany) is known for its environmental focus, planting trees with its ad revenue.
- Qwant (France) is a privacy-centric search engine that pledges not to track or sell user data.
- Both companies currently rely on infrastructure provided by large US tech firms like Microsoft, which poses challenges to their autonomy and sustainability.
Why an Independent Index?
- Reliance on US Tech Infrastructure: The partnership aims to reduce reliance on external search infrastructure and create a truly independent European search platform.
- Rising Costs and Geopolitical Concerns: Citing price hikes for Microsoft’s Bing Search API and broader geopolitical risks, Qwant CEO Olivier Abecassis highlighted the importance of achieving "sovereignty of our business and companies."
- Lessons from the Energy Crisis: Ecosia CEO Christian Kroll noted that just as Europe faced challenges during the energy crisis due to over-reliance on a single source, it is essential to diversify technology infrastructure to ensure resilience.
Planned Features: The EUSP search index will integrate results from multiple search engines, focus on user privacy, and leverage Qwant’s updated privacy-first technology. The aim is to provide a robust, independent, and secure alternative that reflects European values and reduces dependency on US-based platforms.
Conclusion: By collaborating to develop their own search index, Ecosia and Qwant hope to foster a more sovereign and sustainable digital landscape in Europe, promoting privacy and reducing reliance on US tech giants. The move is both a strategic response to current market conditions and a long-term vision to bolster Europe's digital autonomy.
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